The Front Door
Whether it is the curb appeal of a house façade or simply the entrance to a condo unit, this is where buyers make their first assumptions. The objective is to prevent anyone from saying “This place needs work”, and building an image of a well maintained property.
The Damaged Areas
Buyers are looking for a “move-in ready” condition, without worrying about fixing loose steps or trim, re-hanging doors, correcting walls, etc. Concentrating on these issues is paramount. All high-traffic areas will follow, such as foyer/main hall, kitchen, living rooms. A good question to ask: “Will anything stand out in the photographs”?
The Trim & Doors
If it fits the budget, paint the trim and doors throughout. A fresh coat over well sanded surfaces should be noted to all prospective buyers. This is a very tactile method, provoking an emotional response, much similarly used in retail.
The Wall Colours
Last but not least (and sometimes at the top of the list), the wall colours need attention. This starts with understanding if the colours are appropriate or flattering based on factors such as available natural lighting, current colour trends, discolouration, etc. The safest and most commonly used method is to use a neutral colour throughout, with an accent colour in featured areas. Ultimately, deciding on colours should be coordinated within the staging process.
Finally, where ever paint is used, it should be done carefully and thoroughly. Very few buyers are looking forward to repainting, and the impression of a half-painted home may indicate there is something being covered up.